Discover how to measure and benchmark your organizations digital maturity.
Rates of innovation vary for every organization, yet there is no common framework for quantifying or benchmarking an organization’s digital maturity. With all aspects of business subject to change, we sat down to explore The Fuller Landau Digital Maturity Index, a framework designed to help organizations benchmark their innovation efforts and reflect on ways teams can navigate obstacles that may be preventing them from achieving their goals. As accountants, the concept of measuring innovation or digital maturity instantly resonates because we all know that if you don't measure it, you can't manage it.
Fuller Landau is an award winning accounting, tax, and advisory firm with a team of over 125 people. Fuller Landau serves leaders of private businesses, high net worth families, and the advisors who serve them. Fuller Landau is a member of Leading Edge Alliance, a global network of innovative accounting and consulting firms in more than 110 countries and The International Accounting Group, a worldwide alliance of independent accounting firms in over 70 countries.
In this video, Ohran shares an essential takeaway from the webinar - that strategy has to emerge from a deep understanding of the customer journey. He asks three fundamental reflection questions. How is your business experienced digitally? How are your paying customers experiencing your business? How do your internal customers, your people, your staff or employees engage with your organization on that journey?
In this video, Dave shares why this topic excites him and invites the audience to reflect on their digital maturity journey and how measuring innovation and benchmarking digital maturity could help.
5 minutes, 56 seconds
In this video, Ohran shares how he defines innovation and how Fuller Digital encourages its client's to think about innovation. Dave and Ohran unpack why they sometimes encourage clients to remove the word innovation from their vocabulary and how focusing on continuous improvement can increase an organization’s ability to absorb change successfully.
3 minutes, 50 seconds
In this video, Dave and Ohran reflect on an excellent question for teams to ask themselves periodically and they demystify the idea that it is bad to be digitally immature and good to be mature. Instead, they encourage the audience to look inward to benchmark themselves against five key drivers of digital maturity on a scale of 1 (emerging) to 5 (innovating).
1 minute, 24 seconds
In this video, Ohran explains how ultimately, culture is the connective tissue that brings it all together and makes digital maturity work. Ohran shares that innovative cultures are open to and responsive to changing technology forces but cautions the audience to avoid the new shiny toy syndrome because successful cultures are the ones that absorb change and manage change well. Too much change will destabilize things, and too little can cause frustration.
4 minutes, 14 seconds
In this video, Ohran introduces the index and provides a detailed overview of why it was created and how it is used in practice. In Ohran’s words, “We’re not prescribing this as gospel. It was born out of a need to help formalize the holistic experience that our consulting clients need to consider. It allows us to engage in conversation and brings out the various sub-sections and subtopics that underlie the foundation of innovation within an organization."
2 minutes, 17 seconds
In this video, Ohran reflects on the main differences between innovating and emerging firms and discusses the role vision plays among digitally mature firms and shares an example of a company that does an excellent job of thinking about its existence through a digital lens.
Rates of innovation vary for every firm, yet there is no common framework for quantifying or benchmarking an organization’s digital maturity. With all aspects of business subject to change, we sat down to introduce the Fuller Landau Digital Maturity Index, a framework designed to help you benchmark your organization and reflect on ways to navigate obstacles that may be preventing you from achieving your goals.